Copy that converts.
I'm Clement Humphrey Otieno. I write the words that help brands explain themselves clearly, earn trust and get people to act.
Writing for every step of the customer journey
Open a service to see what it covers.
Selected portfolio projects
Self-initiated case studies across skincare, sportswear, consulting, software and healthcare. Select any project for the full brief.
I also build the site your words live on
Under HW Website Production, I build fast, responsive front-end sites in HTML, CSS and JavaScript and deploy them on Netlify. For Marie Star Medical Clinic I wrote the copy, structured the company profile and built the website end to end.
Strategy first, then the words
I'm studying Actuarial Science at Egerton University, which shapes how I work: research the market, understand customer behaviour, then write with a clear purpose.
Strategic thinking
I learn the business goals and the audience before I write a line.
Research-driven
Informed writing builds credibility, trust and better customer experiences.
Brand storytelling
Authentic stories that connect a brand's values to the people it serves.
Attention to detail
Every project is checked for clarity, grammar, consistency and tone.
Tools: Canva, Microsoft Word and PowerPoint, Google Workspace, ChatGPT, Perplexity AI, Grammarly.
Tell me about your project
Share what you're building and who it's for. I'll reply by email or WhatsApp.
Based in Kenya.